{"id":14793,"date":"2025-12-02T10:56:36","date_gmt":"2025-12-02T10:56:36","guid":{"rendered":"https:\/\/www.beneering.com\/blog\/user-adoption-im-digitalen-einkauf-warum-digitalisierung-allein-nicht-reicht\/"},"modified":"2026-03-16T06:55:54","modified_gmt":"2026-03-16T06:55:54","slug":"user-adoption-im-digitalen-einkauf-warum-digitalisierung-allein-nicht-reicht","status":"publish","type":"post","link":"https:\/\/www.beneering.com\/en\/blog\/user-adoption-im-digitalen-einkauf-warum-digitalisierung-allein-nicht-reicht\/","title":{"rendered":"User Adoption im digitalen Einkauf: Warum Digitalisierung allein nicht reicht"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;100px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;25&#8243; bottom_padding=&#8221;25&#8243; top_padding_phone=&#8221;20&#8243; bottom_padding_phone=&#8221;20&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<span data-contrast=\"auto\">Digitale L\u00f6sungen im Einkauf entfalten ihren Nutzen erst, wenn sie tats\u00e4chlich und regelm\u00e4\u00dfig genutzt werden \u2013 gerade im indirekten Beschaffungsbereich, wo viele Mitarbeitende nur gelegentlich bestellen. Entscheidend f\u00fcr den Erfolg ist nicht nur die Einf\u00fchrung der Technologie, sondern die User Adoption im Alltag: intuitive, schnelle Oberfl\u00e4chen, intelligente Vorschlagslogiken und Echtzeit<\/span><span data-contrast=\"auto\">\u2011<\/span><span data-contrast=\"auto\">Compliance<\/span><span data-contrast=\"auto\">\u2011<\/span><span data-contrast=\"auto\">Pr\u00fcfungen helfen, E<\/span><span data-contrast=\"auto\">\u2011<\/span><span data-contrast=\"auto\">Mail<\/span><span data-contrast=\"auto\">\u2011<\/span><span data-contrast=\"auto\">Umwege zu vermeiden und regelkonforme Prozesse zu etablieren.\u00a0Messgr\u00f6ssen\u00a0wie Nutzungsquote, R\u00fcckgang informeller Wege oder reduzierte Bearbeitungszeit zeigen, ob der digitale Einkauf wirklich angenommen wird.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Lesen Sie hier mehr dar\u00fcber, warum User Adoption im digitalen Einkauf z\u00e4hlt.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span>[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][nectar_btn size=&#8221;large&#8221; 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