{"id":14796,"date":"2025-12-01T22:16:52","date_gmt":"2025-12-01T22:16:52","guid":{"rendered":"https:\/\/www.beneering.com\/blog\/why-ai-is-far-more-than-a-hype-topic\/"},"modified":"2026-03-16T06:56:53","modified_gmt":"2026-03-16T06:56:53","slug":"why-ai-is-far-more-than-a-hype-topic","status":"publish","type":"post","link":"https:\/\/www.beneering.com\/en\/blog\/why-ai-is-far-more-than-a-hype-topic\/","title":{"rendered":"Why AI is Far More Than a Hype Topic"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”100px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”25″ bottom_padding=”25″ top_padding_phone=”20″ bottom_padding_phone=”20″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Innovation\u00a0isn\u2019t\u00a0just shaping procurement –\u00a0it\u2019s\u00a0connecting the global community behind it.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>The new\u00a0CPOstrategy\u00a0Issue 66 \u2013 The DPW Amsterdam Takeover Edition captures this spirit in depth.<\/span>\u00a0<\/span><\/p>\n

Among the expert voices featured in the magazine is a conversation with our Managing Director Christoph Moll and our Chief Revenue Officer Natalia\u00a0Parmenova.<\/span>\u00a0<\/span><\/p>\n

In their interview, they reflect on how AI is evolving within\u00a0Hashtag#procurement, why people\u00a0remain\u00a0central to any transformation, and why true progress comes from combining technology,\u00a0process\u00a0and human\u00a0expertise\u00a0– not from chasing hype.<\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Their perspective aligns with what we experienced at DPWAmsterdam 2025:<\/span>\u00a0<\/span><\/p>\n

\u2705<\/span>\u00a0AI\u2019s potential in procurement is clearer than ever<\/span>\u00a0<\/span><\/p>\n

\u2705<\/span>\u00a0Organizations are testing new scenarios and\u00a0use\u00a0cases<\/span>\u00a0<\/span><\/p>\n

\u2705<\/span>\u00a0But most are still at the beginning of a long-term transformation journey<\/span>\u00a0<\/span><\/p>\n

The momentum in Amsterdam showed one thing clearly: sustainable innovation needs co-creation, patience, and\u00a0a strong foundation\u00a0in real user needs.<\/span>\u00a0<\/span><\/p>\n

Read CPOstrategy Issue 66 below. You will find the interview on page 128.<\/span><\/p>\n

A big thank you to our team for the thoughtful discussions and the energy they brought to DPW. Your contribution continues to shape how we advance intelligent, user-centric procurement together!<\/span>\u00a0<\/span>[\/vc_column_text][divider line_type=”No Line”][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” text=”Jetz lesen” url=”https:\/\/cpostrategy.media\/blog\/magazines\/issue-66\/”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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column_border_radius=”none”…<\/p>\n","protected":false},"author":13,"featured_media":14293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,40],"tags":[],"class_list":{"0":"post-14796","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-messen-und-veranstaltungen-en","8":"category-news-en"},"yoast_head":"\nWhy AI is Far More Than a Hype Topic | BeNeering<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beneering.com\/en\/blog\/why-ai-is-far-more-than-a-hype-topic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why AI is Far More Than a Hype Topic | BeNeering\" \/>\n<meta property=\"og:description\" content=\"[vc_row 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